Magnette
28-04-2006, 12:56 PM
http://www.theage.com.au/articles/2006/04/27/1145861488317.html
Mitsubishi cuts prices and pays out
April 28, 2006
MITSUBISHI will send out $3 million in cheques to buyers of its 380 model as an apology for sharp price cuts to take effect from today.
Around 1500 buyers of the 380 will receive cheques.
Retail customers will receive $2000, while commercial customers and fleets will receive a mixture of cash and non-cash benefits to that value.
Every one of the eight models in Mitsubishi's fleet, not just the Adelaide-built 380, will have its price cut significantly as part of a plan to make Mitsubishi more competitive in the crowded local market.
Chief executive Rob McEniry is hoping the new pricing structure will help Mitsubishi continue the growth in market share achieved this year. It is the only local manufacturer to lift market share.
The price of the base model 380 has been slashed by about $7000 to $27,990 — a drop of 19 per cent — months after Mr McEniry promised not to devalue the car by discounting.
Mr McEniry also said output of the 380 would be trimmed a second time to a rate equivalent to between 15,000 and 20,000 a year, with the loss of about 30 more jobs at the Adelaide assembly plant.
He said sales of the other three locally made cars — the Holden Commodore, Ford Falcon and Toyota Camry — had also been slow this year.
The new pricing structure was designed to rid Mitsubishi of the image of being a discount brand.
"rid Mitsubishi of the image of being a discount brand" -- uhuh, yeah right. :doubt:
Mitsubishi cuts prices and pays out
April 28, 2006
MITSUBISHI will send out $3 million in cheques to buyers of its 380 model as an apology for sharp price cuts to take effect from today.
Around 1500 buyers of the 380 will receive cheques.
Retail customers will receive $2000, while commercial customers and fleets will receive a mixture of cash and non-cash benefits to that value.
Every one of the eight models in Mitsubishi's fleet, not just the Adelaide-built 380, will have its price cut significantly as part of a plan to make Mitsubishi more competitive in the crowded local market.
Chief executive Rob McEniry is hoping the new pricing structure will help Mitsubishi continue the growth in market share achieved this year. It is the only local manufacturer to lift market share.
The price of the base model 380 has been slashed by about $7000 to $27,990 — a drop of 19 per cent — months after Mr McEniry promised not to devalue the car by discounting.
Mr McEniry also said output of the 380 would be trimmed a second time to a rate equivalent to between 15,000 and 20,000 a year, with the loss of about 30 more jobs at the Adelaide assembly plant.
He said sales of the other three locally made cars — the Holden Commodore, Ford Falcon and Toyota Camry — had also been slow this year.
The new pricing structure was designed to rid Mitsubishi of the image of being a discount brand.
"rid Mitsubishi of the image of being a discount brand" -- uhuh, yeah right. :doubt: