Well here's the latest offering from those good, advertising and marketing savvy people from the kingdom of Tonsley Park. Effectively a more attractive package than the "desperate and try-hard" attempt with the previous DB series 1 "limited edition", the 380 "Platinum Edition" is based on the DB2 SX. Additional and/or "limited" features include:

1) sunroof
2) bluetooth (dealer fit)
3) reverse sensors (dealer fit)
4) colour coded rear bumper insert
5) colour coded grille/air dam
6) colour coded fog light surround
7) (rear spoiler still optional)

All from $32,990(man) and $34,990(auto)

2532325322

This is no doubt aimed at the new VE Omega V offered from $34,990. However with an additional 6-stack CD in dash stereo, sunroof, bluetooth, reverse sensors, climate control, far sweeter and rev-happy donk, better economy, 5sp tippy, sports interior and full-size spare, I'd have to say the new Mitsubishi 380 "Platinum Edition" wins this battle hands down!:D

Now to find a way to afford one...:doubt:

Headlights still look cheap...

I hate the "crystal" look, apart from that, I would take this 380 over the VE omega.

Well its a step in the right direction, a rather fine looking one at that.

i like the grill and bumper insert. it looks much better than the standard front

Yeah I saw this the other day.

Not a bad attempt, should find some fans at the bowls club but I doubt it's going to rock the boat against the VE - even if on paper the car is better. With the options that MMAL has fitted it's hard to imagine that the profit margin on the 380 has improved.

If anything it has just cannibalised the SX and LX sales.

Thats a very good deal, but unless they advertise it well, then once again it will go unoticed by the buying public, advertise advertise advertise.:doubt:

looks alright, not a fan of the front though. The LX i think it is has a much nicer front.

http://www.aussiemagna.com/forums/attachment.php?attachmentid=19536&d=1140510762

This front end.. would've given it that touch of contrast between mesh.. and paint work..

I see too much silver up front and the heap of colour clashes with those shiny h/lights too!

So these h/lights.. black mesh.. and I think they're getting the hang of this selling cars business..

SuFz :rant:

Thumbs down from me.
I prefer the VRX blacked out lights and grill; in fact for my next wheels I'm thinking black or dark grey centres/inserts...

Thumbs down from me.
I prefer the VRX blacked out lights and grill; in fact for my next wheels I'm thinking black or dark grey centres/inserts...

I call dibs on your wheels then. :D

Seriously though, it's too little too late. MMAL needs to do something way bigger than some colour-coded plastic. As already mentioned by another member, it'll just eat away at other 380 models lowering their margin. This isn't even going to put a small dent in the VE bandwagon.

Yeah it's all getting a little desperate.

Aurion is out very shortly.

hahaha, they're struggling,

i don't like that crosshatching grill doesn;t suit it

The 380 is fine the way it is - Mitsubishi just need to make some DECENT tv ads and air them frequently.

The 380 is fine the way it is - Mitsubishi just need to make some DECENT tv ads and air them frequently.
Issue there is that MMAL would rather make commercials/show commercials on its more profitable brands rather than the 380.

Infact I'd say we're not really going to see any 380 advertising again for a while with Lancer and the new Pajero, Outlander and Triton probably taking all of the limelight.

The reduction of the pricing on the 380 appears to have made little impact to the sales result overall, and when you look at the figures MMAL would have probably been making a higher profit on the 380 overall when you look at the money per car vs quantity sold before the new price structure came into effect

liking the complete silver front end. do a platinum edition of the vrx or gt and we'd have a winner...

Fk that 380 is HOT!~!.

I'm back everyone!! Sorry I was on Holiday in the UK with rellies and have had to come back for yr 12 which goes back on monday.

Seems like MMAL have finally made a smart move with the 380 and will hopefully boost sales.

There's a full two page ad in the drive.com.au section of todays SMH. They have a black Platinum 380 in the centre. Looks great with the colour coded mesh grill, the silver bumper extension at the rear and sunroof.:cool:

Mesh in the grill looks cheap :doubt:

yeap is looks nasty and doesn't suit the struggling 380

on i side note, i finished reading motor this month, i don't understand how those people like the new looks that all these manufactures are coming out with, they all look ****ed up in the ass its not funny, its rather dissapointing

The large sedans do appear to be taking on a similar styling theme but I'm happy that the large sedans are getting larger and still managing respectable fuel ecomony. Even the Camry dwarfs the Magna nowadays.

you have a good point there

one thing i do find funny tho, yeah the 380 isn't reaching the sales targets MMAL where hoping for, but around 1000 a month which is the rate at which 380 is currently selling at is still better then ALOT of other cars out there.. its not a complete disaster, things need to be put into perspective.

I think MMAL will just make the 380 "hang in there" at around 1000 sales a month untill the mid-cycle upgrade is due, at which time they will try and address the issues which are slowing its sales

Looks like crap IMO. Way too much colour coding at the front with nothing to break it up. Also, the silver bezel headlights look aweful.

There are only 750 of the limited-edition cars available, aimed at private buyers only, enough to last about three months, MMAL a hopeful they will keep 380 sales above the 1000 a month mark. What happens after this lot of Platinum Edition are Sold whats going to replace em? The arrival of Toyota Camry & especially Toyota Aurion, in particular, will be the nail in coffin for Australia,s fourth biggest carmaker. Obviously Toyota have a good product and they'll have a significant marketing push behind Aurion. Time will tell I still belive that MMAL will follow C.E.O Leon Dapthne (Nissan) decision to close (Nissan) Australian operations. And MMAL will Import the 380. Tonseley Park will just become a distribution centre.

There are only 750 of the limited-edition cars available, aimed at private buyers only, enough to last about three months, MMAL a hopeful they will keep 380 sales above the 1000 a month mark. What happens after this lot of Platinum Edition are Sold whats going to replace em? The arrival of Toyota Camry & especially Toyota Aurion, in particular, will be the nail in coffin for Australia,s fourth biggest carmaker. Obviously Toyota have a good product and they'll have a significant marketing push behind Aurion. Time will tell I still belive that MMAL will follow C.E.O Leon Dapthne (Nissan) decision to close (Nissan) Australian operations. And MMAL will Import the 380. Tonseley Park will just become a distribution centre.
Blah blah blah. Tired of it mate. Go die in a fire somewhere.

I reckon it's a last ditch effort for sales before the Aurion comes out, seems like really good value though but the car needs to be marketed, I only see adverts in newspapers.

What happens after this lot of Platinum Edition are Sold whats going to replace em? The arrival of Toyota Camry & especially Toyota Aurion, in particular, will be the nail in coffin for Australia,s fourth biggest carmaker
Well they have the rest of the 380 range which will still be onsale, they also have a whole range of new models to entice potential buyers in Mitsubishi showrooms. How they hell can you say the arrival of the Camry and Aurion will be the nail in the coffin for MMAL? Who are you to say that? It's already been said soo many times by others that it may be, MMAL have a plan in place to prevent that from happening, such as lowering prices and releasing special edtion models, and, infact, making the 380VRX a faster, better looking and more equipped vehicle. These plans are plans which have the desire to save the company not to do a Nissan runner. Please man, keep ur opinions to your self, this thread is meant to be about the 380 Platinum Edition not Mitsubishi Australia's future; so take your sh*t elsewhere.


Time will tell I still belive that MMAL will follow C.E.O Leon Dapthne (Nissan) decision to close (Nissan) Australian operations. And MMAL will Import the 380. Tonseley Park will just become a distribution centre
Mitsubishi are in a different situation then Nissan. Mitsubishi have a newish model on the market (the 380) which is getting close to been updated along with the most new model releases of any brand in history in a particular time frame. If that doesn't spell turn around then you've obviously got no clue.

On another issue, maybe Nissan may pull out of Australia all together? Maxima sales are low, hovering around 250 a month, Tiida sales are well below expectations, and they have an array of 4WD's on the market no-body wants. The only decent model (people may argue... personally I don't like it) is the 350Z, and even that is becoming and old model, and in my opinion looks like crap (from the front anyway). Perhaps you should turn your attention to the future of Nissan in Australia and start a new thread.

Thank you :)

adz, why did you quote me as saying that when I didn't? :nuts:

I like to drink my own pee
That's gross dude.....lol jk mate ;).
As for Z456, ban the dude, i'm so sick of hearing people say "MMAL are going under!". People have been saying it since before the TE came out and i'm sure probably before that too. Has it happened? no. Has mitsubishi brought out a saviour model? yes. As long as mits still have operations in aus, there's always the chance they can turn themselves around. People constantly bashing mits, saying, they're going to close, is only making matters worse for everyone involved. If the media and people learnt to do their research, instead of just mouth bashing a company, they probably wouldn't be in as bad a mess as they are now.
So i'll say it one more time to all those doom sayers, :gtfo:.

all this edition it trying to creat interest in the 380, thats the problem, if mist can grab people's attention and draw them in the showrooms, and promote what a good car the 380 is, then they should increase the sales, its a hard road for mist, cause it has got such a big competition to compete in, sigh, you got to remeber that mist is on a very tight bugdet, they can't do all that much

There was a black Platinum edition 380 in an ad in the paper yesterday. Looked better than the silver one posted in this thread.

Oh, and because people here are so touchy about MMAL's future, I will keep my predictions to myself lol

adz, why did you quote me as saying that when I didn't? :nuts: HA HA HA he he :badgrin:
Take it on the Chin Disciple, if the truth hurt's so be it, i speak what i hear and know, I dont speak with a forked tongue, the END is near, never be afraid of the truth its (inevitable)Just like there will be another interest rate rise, and 380 sales will drop. While Camry & Aurion sales will surge ahead see if im wrong check out November sales figures. Blah Blah Blah, better go and light the Fire for the Car club's BBQ got the VBs on ice.

That's like saying "you're gonna die, it's inevitable!" Well DIR! Get a life mate. People have been saying it's the end of MMAL since 1996. You're just another idiot with no clue.

HA HA HA he he :badgrin:
Take it on the Chin Disciple, if the truth hurt's so be it, i speak what i hear and know, I dont speak with a forked tongue, the END is near, never be afraid of the truth its (inevitable)Just like there will be another interest rate rise, and 380 sales will drop. While Camry & Aurion sales will surge ahead see if im wrong check out November sales figures. Blah Blah Blah, better go and light the Fire for the Car club's BBQ got the VBs on ice.

Well, in that case light the fire for Ford as well. If Mitsu goes, local manufacturing will take a massive hit.
Why be a doomsayer? It's a possibility that's all. Unless you have clear evidence please keep your comments off the forums. At the moment, Mitsu themselves have kept reassuring the Gov and public they're hear to stay.

There was a black Platinum edition 380 in an ad in the paper yesterday. Looked better than the silver one posted in this thread.

Oh, and because people here are so touchy about MMAL's future, I will keep my predictions to myself lol

Saw that and it did look good. Vey encouraging to see a half page add, finally, for the 380 which actually looked cool.

is this the interior?

http://img261.imageshack.us/img261/188/380b6yz.jpg

what were they thinking

is this the interior?

http://img261.imageshack.us/img261/188/380b6yz.jpg

what were they thinking
I think that looks sweet apart from the steering wheel, it needs to be another colour.

I think that looks sweet apart from the steering wheel, it needs to be another colour.
:stoopid:
Other than the steering wheel, looks very nice :).

:stoopid:
Other than the steering wheel, looks very nice :).
Reminds me of milk and chocolate. Wood = chocolate, white leather = milk... Mmm :drool:.

is this the interior?

http://img261.imageshack.us/img261/188/380b6yz.jpg

what were they thinking
I Wanna be Sick, at least give it some white speedo dials, what a shocker, good mind to report Mits to the Interior & Exterior Auto Designer POLICE, (DISCIPLE bite your Tongue)

adz, why did you quote me as saying that when I didn't?

Sorry.. my mistake :redface: I fixed it now... won't happen again :D I know you didn't say it.. but I must have had your name copied for some other quote and didn't copy Z456's name ... sorry !

Can't see much difference from my DB1 Limited Edition to the Platinum. I scored the sunroof for a bargain when I bought mine.

DW.

Can't see much difference from my DB1 Limited Edition to the Platinum. I scored the sunroof for a bargain when I bought mine.

DW.

Yay! Another new member. What model do you have DarkWing?

I Wanna be Sick, at least give it some white speedo dials, what a shocker, good mind to report Mits to the Interior & Exterior Auto Designer POLICE, (DISCIPLE bite your Tongue)

I actually like the 380's interior better then the Aurion's. The Aurion's looks cheap as and the plastic's look like sh*t. Why couldn't the Aurion be based on the American Avalon instead of the stupid (and smaller) Asian Camry?!?!

And Z456 my earlier post is aimed at you. As you said, interest rates will rise (which I also beleive they will, look at INFLATION... which may raise further as consumers may spend more now that banana's and petrol are cheaper and becoming even cheaper!). If interest rates do rise and discourage consumer spending, which may affect 380 sales if consumers don't buy as many new cars, wouldn't that affect all car sales in general rather then just 380 sales.

Honestly mate, stop going on about Mitsubishi, look at Ford's problems and the problems Holden are going to have in the coming months (have you seen how much more Holden are building then they are selling?? - come to Adelaide mate and I'll show you how many Omega's they got spare).

The 380 Platinum Edition should only (hopefully) spark some interest in the 380 range and traffic into Mitsubishi showrooms and should be viewed as a positive move for the companys future rather then a last effort before they flee the company. Please Z456, can you look into things properly before you comment. I could be wrong here, but I beleive MMAL are in a better situation (financially) then they were 12 months ago. They have made a profit for a few months this year (mainly due to higher import model sales), made repayments to head company and havn't spent that much money on infrastructure upgrades or advertising.

Sorry.. my mistake :redface: I fixed it now... won't happen again :D I know you didn't say it.. but I must have had your name copied for some other quote and didn't copy Z456's name ... sorry !
No probs champ! :D

I Wanna be Sick, at least give it some white speedo dials, what a shocker, good mind to report Mits to the Interior & Exterior Auto Designer POLICE, (DISCIPLE bite your Tongue)

Folks, agree with Mr Z here. I'm not a fan of the the milky bar interior. It would have been better with a less confronting colour mix (beige?:sick: ) . I still like the black/silver interior, but I'm biased with what I drive.

is this the interior?

http://img261.imageshack.us/img261/188/380b6yz.jpg

what were they thinking

That's the exact same colours used in our 380LS. That picture makes it look alot worse, it really does look alot better in real life. The steering wheel, bottom half of the dash trim and seats are all the same colour, a light beige. I think due to shadows/shading, that pic makes it look like the bottom half of the dash is a different colour and the steering wheel is white. As for the speedo cluster, I wouldn't want them to touch that. It looks so classy as is, it really doesn't need white dials.

That's the exact same colours used in our 380LS. That picture makes it look alot worse, it really does look alot better in real life. The steering wheel, bottom half of the dash trim and seats are all the same colour, a light beige. I think due to shadows/shading, that pic makes it look like the bottom half of the dash is a different colour and the steering wheel is white. As for the speedo cluster, I wouldn't want them to touch that. It looks so classy as is, it really doesn't need white dials.

That's because that interior photo is from a 380LS.

I actually really like the beige colour also, and in real life it looks fantastic other than the fact that the woodgrain is fake.

I think that looks sweet apart from the steering wheel, it needs to be another colour.

Yea,steering wheel too light in colour.Better in grey.

That's the exact same colours used in our 380LS. That picture makes it look alot worse, it really does look alot better in real life. The steering wheel, bottom half of the dash trim and seats are all the same colour, a light beige. I think due to shadows/shading, that pic makes it look like the bottom half of the dash is a different colour and the steering wheel is white. As for the speedo cluster, I wouldn't want them to touch that. It looks so classy as is, it really doesn't need white dials.

I also like this interior, it looks pimpaliscious and as we all know that's what matters. I'm assuming you can choose your own colour leather?? as i'd only have grey or black but i think these colours might appeal to younger buyers or people who aren't too extreme in terms of mid life crisis. I can't wait till mine, it'll be huge.

adz89, Agreed Holden got some problems to much stock but there going to get a handout from Govt to tune of $14 Million to help them along in these hard times. Check out Tuesdays Newspapers...

adz89, Agreed Holden got some problems to much stock but there going to get a handout from Govt to tune of $14 Million to help them along in these hard times. Check out Tuesdays Newspapers...

The $14million is apparently to make the car more economical, so it should be spent on developing/acquiring other more economical and suitable engines. So it won't help their sales at the moment, but more likely in the future once they have either a) made the current engine more economical b) found a way to reduce weight or another way to make the car more economical c) acquire another engine from another firm and re-manufacture/tweak it for the Commodore. This takes time, so for the mean time they'll keep building up stock unless they drop prices.

GUESS WHAT.. speaking of Holden, I don't think they are having an adverstising onslaught either, as I expected, maybe another factor contributing to lower than expected sales. I beleive that if the VE's sales don't lift by Christmas (which I don't think they will, I actually think they may drop) then Holden may be handing out some involuntary redundancy's.

On the other hand this Platinum Edtion 380 should increase sales of the 380, hopefully spark some MUCH NEEDED interest in the 380 range and spark some sales. If so, MMAL can hopefully clear any excess stock (which there isn't much of) and hopefully increase production. I hope the 380 Ralliart concept at the Motor Show makes an impact; a postitive one.

The $14million is apparently to make the car more economical, so it should be spent on developing/acquiring other more economical and suitable engines. So it won't help their sales at the moment, but more likely in the future once they have either a) made the current engine more economical b) found a way to reduce weight or another way to make the car more economical c) acquire another engine from another firm and re-manufacture/tweak it for the Commodore.

WTF? Didn't they just spend 1 billion on this? :nuts:

Do you mean suitable for ethanol and alternatives? Maybe I could understand that...

In our local paper,the Platinum 380 come with the MIVEC 3.8 ENGINE.The other 380 dont come with mivec,do they?:think:

In our local paper,the Platinum 380 come with the MIVEC 3.8 ENGINE.The other 380 dont come with mivec,do they?

It would have probably have been a local Mitsu dealership in your area that would have stuffed that up as none of them have a MIVEC engine as of yet anyway.