Does anyone know the real reason magnas are so damn cheap? It actually shits me something severe. You see 97-98 VT commodores on them with 130ks n they want 14-15. Yet u find a 1999 or 2000 Magna with maybe between 100-130ks and they want like 12. Or something ridiculous like that, i see it all the time in the paper. I think if half of these people drove a magna they might change their opinion.

Its not fair to all these Magna people that get shit all for their cars when they sell them, when its been noted by motor journos that in alot of ways the Magna is superior to a commodore or falcon and even camry in some aspects!!!! MMAL should never have cost cutted as hard as they did. THey should have just marketed better

Mitsubishi really needs to review their marketing stratagies - I don't think ive even seen one single TV Ad for the new Magna yet.

Seen plenty of the new AWD V8 Commodore though - which i happen to think wouldnt be a bad thing. V8+AWD sounds cool

The had a very bad start, lots of crucial problems with the original magnas, and that has given them a stigma that's been hard to shake.

Plus, as someone mentioned on here before, fleet sales have harmed their resale too.

Problem is that they are volume discounted so often... and they're a fleet car. It just creates a domino effect of value loss for every year model that passes.

The marketing thing yes I can understand that. But all of the big four car makers do too with the fleets. THere are craploads of commodores and falcons as fleets also magnas and even camrys. And ford and holden to taxis and maybe camry and magna the odd taxi

One of the reasons i was given was that when a new model is about to be released, the old outgoing model is heavily discounted by dealers thus affecting resale value. You might notice that holden etc are quite clever when introducing a new model so the older model isnt affected. So yeah i could be wrong but apparently its something to do with discounting/pricing at dealerships. And as someone mentioned before its the stigma that magnas have poor reliability. When we were looing into buying a magna, everyone from people at work to mechanics said that magnas are quote "shit cars with poor reliability" and amongst other things that we would regret the decision. Apparently the engine was supposed to leak oil and transmissions supposedly had nasty reliability issues. The car we bought (off a family friend) a th 3.5l 99 magna executive was advertised for $11500 in september 2003 and not many people were intrested. In the end we bought it and people still criticise us. So yeah just my 2 cents worth.

My guess is that because they are not a Falcon or Commodore (traditional H vs F and all that), and they don't have the 'ultra reliable' reputation the Camry has built up, the Magna's a little left out.

It doesn't worry me, better deals for used car buyers :D

I can see one major issue with magna marketing as well and that is at the dealerships.

You go to any mitsu dealer and in side the show room you will find around 3-4 full bodykited lancers and mirages from CE to CG to newer ones (reason being they are more popular among younger generation), and few verada's and one odd VR_X/sports.

now go to holden dealer and what you will see quite a few HSV's and SS standing there which (i have to admit) got looks no matter what and not to mention the VY berlina's. same goes with ford and toyota.

biggest problem with MMA is they try to show the people that magna is an out standing car ( which it is) and very sporty but they dont market it like that. specially at the show rooms. so when a potential buyer sees a TL-Vr-x add on TV and goes to a dealer he is being greeted by few very hot looking lancers (which are very economical, fuel efficient, small and easy on your pocket) or few nice looking verada's ( which are out of their reach) and when it comes to Magna , they got few executives there .
so they end up geing lancers.

i have also seen many dealerships giving out hoted lancers as courtesy cars.

so my point is you treat your main car bad and it bites you in the back. thats what going on with mitsu.

if mitus can show the add of rally bred lancer VR-X why not advertize AWD VR-X Magna the same way.

All bloody tom philips have to do is to atleast visit these forms sometime and we can tell him how to do the marketing of magna.

I can see one major issue with magna marketing as well and that is at the dealerships.

You go to any mitsu dealer and in side the show room you will find around 3-4 full bodykited lancers and mirages from CE to CG to newer ones (reason being they are more popular among younger generation), and few verada's and one odd VR_X/sports.

now go to holden dealer and what you will see quite a few HSV's and SS standing there which (i have to admit) got looks no matter what and not to mention the VY berlina's. same goes with ford and toyota.

biggest problem with MMA is they try to show the people that magna is an out standing car ( which it is) and very sporty but they dont market it like that. specially at the show rooms. so when a potential buyer sees a TL-Vr-x add on TV and goes to a dealer he is being greeted by few very hot looking lancers (which are very economical, fuel efficient, small and easy on your pocket) or few nice looking verada's ( which are out of their reach) and when it comes to Magna , they got few executives there .
so they end up geing lancers.

i have also seen many dealerships giving out hoted lancers as courtesy cars.

so my point is you treat your main car bad and it bites you in the back. thats what going on with mitsu.

if mitus can show the add of rally bred lancer VR-X why not advertize AWD VR-X Magna the same way.

All bloody tom philips have to do is to atleast visit these forms sometime and we can tell him how to do the marketing of magna.
Hmm you've got a good point there mate,and it's prolly true in it's own light,but if MMAL don't get their thinking caps on in marketing,then hmmmm..........
I highly doubt Tom Phillips would come on here,if he did then pigs would certainly fly ;)

Does anyone know the real reason magnas are so damn cheap? It actually shits me something severe. You see 97-98 VT commodores on them with 130ks n they want 14-15. Yet u find a 1999 or 2000 Magna with maybe between 100-130ks and they want like 12. Or something ridiculous like that, i see it all the time in the paper. I think if half of these people drove a magna they might change their opinion.

Its not fair to all these Magna people that get shit all for their cars when they sell them, when its been noted by motor journos that in alot of ways the Magna is superior to a commodore or falcon and even camry in some aspects!!!! MMAL should never have cost cutted as hard as they did. THey should have just marketed better
Wow!
You've got quite a collection of Nice cars there,in ur signature :shock: :shock:

MMAL has their marketing strategies arse about!! look at the last effort.... all the advertised (at least in my area) was the end of model runout!! with very little attention be paid to the new and better (with fugly nose) TL... even magazines have raved about the upgrades, shit i think Wheels even said it had the best handling in any large FWD car they'd ever driven!! and it had as much poise and speed as the commodore (the "best" handling in the group) through the twisties (yeah i know, sounds a bit rediculous, but stock magna's aren't brilliant through twisties)

And yes, they need a hero car!!

At my local dealer (sounds like they're better than the afore mentioned dealers), they have a Ralliart sitting up proudly in the front stage, an EVO sitting next to it (but not raised) with a couple of new VRX's either side, and in the front yard they have a heap of second hand Magna's and Verada's all with lowered suspension and 17-18" wheels!!! it looks sweet!!!

Now if the rest of MMAL could follow this!!

I wonder if they maybe changed the name of the Maggie to something else, it could improve the cars image. :?

PS. Im getting a Diamate badge tomorrow! WOOHOO! \:D/

Wow!
You've got quite a collection of Nice cars there,in ur signature :shock: :shock:[/quote]

Magna is mine, merc is mums, X5 is dads

Does anyone know the real reason magnas are so damn cheap? It actually ****s me something severe. You see 97-98 VT commodores on them with 130ks n they want 14-15. Yet u find a 1999 or 2000 Magna with maybe between 100-130ks and they want like 12. Or something ridiculous like that, i see it all the time in the paper. I think if half of these people drove a magna they might change their opinion.

Its not fair to all these Magna people that get **** all for their cars when they sell them, when its been noted by motor journos that in alot of ways the Magna is superior to a commodore or falcon and even camry in some aspects!!!! MMAL should never have cost cutted as hard as they did. THey should have just marketed better

I know this is a Magna site but 2 main things: 1. not rear wheel drive (towing etc) and 2.not enough interior space, even if the Falcon and commodore are home grown trash in comparison to the 3rd gen Magna, the Aust. public seem to want RWD not FWD as the main family car and they like lots of interior space, if the Magna was a bit bigger inside and had rear wheel drive holden and ford would be looking over seas for assistance for their new found sales loss problem. Also the 1st generation magnas along with sigmas (Astron) blew so much smoke that the ozone layer is so much more depleted, their auto gearbox probs did not help either, bad reputation is hard to shake off, it's like a bad credit record.
Mitsubishi Aust. probably need to change their marketing, but I think the all knew Magna 2005 model? is going to be the beginning of something really sweet.

no hero car (ss... xr6turbo... skyline gtr).
and u look at the newspaper adds.. .or u go in the show room...

at mitsu u see bog standard exec/es wotever sitting in the prime spot.

at holden etc u have a big shiny SS or xr sitting their under the lights... with the execs in the background.

so peeps see the shiny'is and get a 'want'.... but not with the mitsu adds/showrooms.

but i dont care... i like cheap 2nd hand cars for me :)

Smurrrrrrf

We just need a RWD Magna to enter in the Touring car comp and whip Fords and Holdens Arse....

ummm where have you guys been? they've started upgrading their marketing already, havn't you guys seen the add for the 10year warranty, YES TEN YEARS! Its been in all the latest car magazines too. They say they're bringing out this ten year warranty just before the new lancer and magna come out to boost the reputation that hey, mitsubishis are quality which they state on the add and i quote "We are so confident with our quality built cars, we are now offering a ten year warranty on all new mitsubishis". I think its like 5 year standard warranty and another 5 years engine and transmission warranty. Come on, tell me you wouldn't buy a car with a TEN YEAR warranty, i think it'll work!

ummm where have you guys been? they've started upgrading their marketing already, havn't you guys seen the add for the 10year warranty, YES TEN YEARS! Its been in all the latest car magazines too. They say they're bringing out this ten year warranty just before the new lancer and magna come out to boost the reputation that hey, mitsubishis are quality which they state on the add and i quote "We are so confident with our quality built cars, we are now offering a ten year warranty on all new mitsubishis". I think its like 5 year standard warranty and another 5 years engine and transmission warranty. Come on, tell me you wouldn't buy a car with a TEN YEAR warranty, i think it'll work!

Yeah but the same warranty trick didn't save them in the 'States. The bottom line is the 4th Gen is just too damn late already. The TJ should have been the last 3rd gen and we should have had the fourth Gen launched in 2003. At the rate they're going the 3rd gen will almost have had a 10 year run and that's just too darn long in this market segment.

I wonder if they maybe changed the name of the Maggie to something else, it could improve the cars image. :?

PS. Im getting a Diamate badge tomorrow! WOOHOO! \:D/

MMAL are looking at that. We'll have to wait but it's a pretty sure thing that the next 'Magna' will not be named that. It's been thrown around that it may be 'Galant', although for me the Galant has always been a medium car.

How much hassle did you have getting your Diamante Badge? I called every Mitsy Dealership in OZ and every dealership in NZ all to no avail (they just wouldnt be in it). I ended up bribing some of a mates visitors from NZ to bring 2 over with them.

Yeah but the same warranty trick didn't save them in the 'States. The bottom line is the 4th Gen is just too damn late already. The TJ should have been the last 3rd gen and we should have had the fourth Gen launched in 2003. At the rate they're going the 3rd gen will almost have had a 10 year run and that's just too darn long in this market segment.
Fair enough, but i thought the TL was the 4th gen. It obviously looks similar to a TJ, but there are obvious differences, like i was looking at my TR and my dad TF side by side the other day, and there are so many similarities between the 2's overall design. I reckon with this warranty and a good marketing structure for the new magna, we should see some increase in sales. If not, than that sucks cuz magnas rule! :bowrofl:

I bought my vr-x barnd new 2 yrs ago and when i got my work car recently i thought i'd see how much it was worth on trade-in. $17,000 was what they offered. So i've lost about $20,000 in 2 years. Im not going to sell it as its the best car i've driven.
Mitsubishi cars arent worth anything because they have a bad public image due to whats happened in S.A. Not only that but what happened in Japan with all the coverups on faulty wheels, clutches and driveshafts falling off their range of trucks has put Mitsubishi here into panic mode.

I agree with whoever it was that said they aren't RWD. Australian's traditionally love RWD car's. They handle loads better, tow better, tyre life is more even and generally longer etc...
Only thing I don't like about the magna is the FWD actually - hate it.

Magna also have a appauling reputation for automatic gearboxes (someone i think has already said that) but yeah i know a lot of people who think magna's look nice, comfortable etc. but won't touch them with a 10ft pole because they are FWD and they've heard nothing but bad things about the auto's.

Mitsu just need (a bit bigger) family car that is RWD, has a good auto, probably a bit more power and so forth.

In my personal opinion I think its the FWD that lets it down so much.

In regards to the auto thing, i dont think that its mainly the problem there seem to be many happy people with their magnas, just alot of ignorant people who just rather judge without HAVING driven one.... I never would have considered a magna until one day i drove one randomly and I was surprised. I liked it much more than the VT commodore. Ive had mine 2 years nearly and its never let me down.

I think mitsubishi is going the right way with the AWDs, even though the market is still small compared to RWDs, pretty soon people will realise these are better cars to drive, but the problem still is that we gotta get them in the cars in the first place.

They should get the marketing guys who work for microsoft, look how successful they are...

youngens wont want to drive an awd magna coz you cant do burnouts...funny it might sound but i would rather those hooligans stay in there commodores and trashing them and i'll have cheap second hand magnas :redface: